By Alex Schachne in Featured — Jun 19, 2024

Google's Stance on AI Content: What Marketers Need to Know

Google's perspective on AI-generated content has been a hot topic in SEO. Many content creators and marketers have been wondering how the search giant will handle machine-written articles, blog posts, and web pages.

Will AI-generated content be penalized? Will it be treated differently than human-authored content?

Google has recently clarified its stance on this issue.According to the company, there will be no discrimination between content based on how it was produced - whether by a human or an AI.

This means that, in Google's eyes, the only thing that matters is the quality of the content itself. As long as the content is well-written, informative, and relevant to the user's search query, it will be treated the same regardless of its origin.

In other words, as long as your AI-powered content is:
- Relevant and valuable to readers
- Written in natural, easy-to-understand language
- Fact-checked and reviewed by human editors

Google will rank it just like human-written content. The key is using AI to scale your content production without sacrificing quality.

Creating high quality content with AI

The key, according to experts, is to use AI as a tool to enhance and augment human-created content, rather than relying on it as a complete replacement. The most successful content will still require human oversight, editing, and quality control.

"As long as we know how to use these tools to combine them with our existing thought and work and hours and hours of effort that our technical writers have put into this, then we know we're going to get quality output. But if somebody comes in and says 'I'm going to use AI to just like blank canvas try and create stuff from scratch' I don't think that's going to work."

This doesn't mean that anyone can simply feed a prompt into an AI tool and expect to rank highly on Google.

Most writing that comes out of ChatGPT is unusable for marketing teams.

Using Leap AI, you can train AI on your brand voice, tone, and context.

"Our AI agents sound exactly like our best marketers. We've automated content creation without losing any brand authenticity." - Cathal Berragan, Head of Marketing at Thirdweb

How to train AI on your brand voice, and company context

1. Feed your existing content to Leap AI – blog posts, videos, newsletters, social posts and more.
2. Train AI on your company context
3. Refine with human feedback

Ready to train your own AI marketing assistant? Get started for free today.