The Ultimate Guide to Selling Cold Email Marketing Services in 2024

​​Looking to sell cold email marketing services but don't know where to start? This guide will help you navigate the industry with ease.

Guide to Selling Cold Email Marketing Services

Cold email marketing services can transform your business by allowing you to reach a broader audience. Boasting a variety of benefits, such as tracking capabilities, personalization, and cost-effectiveness, they are perfect for your lead nurturing efforts. The good news? The must-have email marketing tool allows you to market your business and your services to a much wider audience.

What are Cold Email Marketing Services and Why Do Clients Pay for Them?

Cold email marketing is a technique used to connect with potential customers or clients who have no prior relationship with you. This approach involves reaching out to individuals or businesses via email to introduce yourself, your products or services, and start a conversation in the hopes of converting them into customers or clients.

Personalization in Cold Email Marketing

Cold email marketing is increasingly important in the B2B space for several reasons. One reason is that it is highly personalized; with personalized subject lines alone boosting response rates by 30.5%, it's evident that personalized content in cold emails can significantly impact the success rate of these campaigns. 

Effectiveness of Cold Email Compared to Other Outreach Methods

It is also worth noting that decision-makers in businesses (78% of them, to be exact) prefer to be contacted via email, according to a survey by Hubspot. This preference means that businesses are more likely to respond to cold emails compared to other outreach methods. In fact, cold email is 40 times more effective than social media, according to McKinsey.

Why Should You Care About Cold Emailing?

If you're in the B2B space, cold emailing should matter to you for several reasons. Besides the impressive response rates and the fact that decision-makers prefer to be contacted via email, cold emailing offers several benefits that can help you grow your business. 

These benefits include the ability to reach a wider audience, the flexibility to start conversations with potential customers any time, and the potential to build relationships that can convert to long-term business. Besides, cold emailing isn't as intrusive as cold calling; it gives potential customers the freedom to respond or ignore your messages without feeling pressured.

Examples of Cold Email Marketing Services Offered 

Several cold email marketing services can help you launch and manage cold email campaigns effectively. These services include prospect list building, email copywriting, A/B testing, and analytics and reporting. 

Effective Prospect List Building

Prospect list building is essential for your cold email campaign’s success. Cold email marketing services will build a highly-targeted prospect list for you based on your industry and target audience. These lists will help you reach the right people effectively. 

Professional Email Copywriting Services

Email copywriting is another service offered by cold email marketing services. Professional copywriters will craft personalized, engaging email content, including subject lines, templates, CTAs, and email signatures. These elements will resonate with your prospects and encourage them to respond to your emails.

Optimizing Strategy through A/B Testing

A/B testing is crucial for optimizing your cold email strategy. Cold email marketing services will help you test different variations of your emails, including subject lines, content, offers, and CTAs. This testing will help you identify what works best for your target audience.

​​Detailed Analytics and Reporting

Analytics and reporting are equally important for tracking the performance of your cold email campaigns. Cold email marketing services will generate detailed reports using cold email software, helping you understand how your campaigns are performing. These reports will also identify areas for improvement and measure the return on investment (ROI) of your cold email campaigns.

What are the Main Benefits of Offering Cold Email Marketing Services? 

team looking at benefits of Cold Email Marketing Services

Always in Demand

Businesses are always in need of more clients and those who can deliver warm leads will find that their services are in constant demand. From struggling with other lead generation channels to wanting to boost their existing customer acquisition efforts, there are hundreds of businesses in every industry looking for solutions. Offering a low-risk value proposition that involves generating leads through cold email is an attractive proposition for most business owners. 

Doesn’t Require a Large Initial Investment

One of the most attractive aspects of starting a cold email marketing agency is the fact that it doesn’t require a large initial investment. As Rachel Haley, former CPO of Avadel and current COO of QuickMail, points out, cold email can yield significant results even on a shoestring budget. 

All it takes is a basic website outlining your services, an email domain for your outreach campaigns, a cold email platform for campaigns, and a simple CRM to track leads. This low cost makes it a relatively risk-free business to start. 

Results-Driven Business Model

The cold email agency business model is results-driven, with most agencies adopting a pay-per-lead model alongside a setup fee or retainer. This means that clients are paying exclusively for results, which makes it easier to convince them to try out your services. When your agency performs well and generates a high volume of leads, your clients will be happy and willing to pay you for each lead you deliver. 

Scalability and Potential for Growth as Demand Increases

The cold email agency business model is incredibly scalable, with the potential for significant growth as demand increases. The more leads you generate, the happier your clients will be, and the more successful your agency will become. As demand for your services grows, you can quickly scale up your operations with additional software or new hires to meet the needs of your expanding client base.

So, setting up a cold email marketing agency can be a compelling business idea with significant potential for growth and success. If you're interested in automating your work to supercharge your business, consider leveraging Leap's AI Workflows to streamline your processes and drive results.

How to Identify the Target Clients for Cold Email Marketing Services

woman identifying audience - Cold Email Marketing Services

One of the key steps in offering cold email marketing services is identifying the right target clients for your business. To do this effectively, you need to understand the ideal client characteristics that are a good fit for cold email marketing. This involves considering factors such as the industries or verticals that are best suited for this type of marketing, as well as the ideal company size that aligns with your business objectives. 

You need to evaluate the marketing needs of potential clients—whether they require top-of-funnel lead generation, nurturing, or upselling services. You should look at factors like tech-savviness, marketing budgets, and sales processes to ensure that your services meet the specific needs of each client.

Research Methods for Finding Potential Clients

1. Utilizing LinkedIn Sales Navigator

LinkedIn is a powerful platform for B2B lead generation due to its vast user base of over 875 million B2B contacts. By leveraging LinkedIn Sales Navigator, you can access granular search filters that allow you to identify and save potential leads based on specific criteria. This paid add-on also enables you to set up company alerts to track changes at target companies. 

To obtain contact emails from LinkedIn, you can use email finder tools like RocketReach or AnyMail Finder, which scrape the internet for public emails and match them with company domains. By combining LinkedIn with an email-finding tool, you can efficiently reach out to potential clients through personalized emails.

2. Using B2B Data Providers

B2B data providers such as ZoomInfo, BuiltWith, and Lead411 offer extensive databases of B2B contacts that you can filter based on various criteria. These platforms scrape business data from the web and consolidate it into a central database, allowing you to find prospects that match your ideal client profile. 

Once you identify suitable prospects for your cold email services, you can export their contact information from the B2B database and add them to your prospect list. These tools are not only beneficial for sourcing your clients but also for running client campaigns effectively.

3. Leveraging Your Existing Professional Network

Another effective approach to acquiring clients for your cold email marketing services is by reaching out to your professional network. By contacting decision-makers from previous companies or professional connections, you can inform them about the services you offer. 

Leveraging your network can help you secure early clients who trust you and are willing to engage with your business. You can even consider offering your services at a discounted rate in exchange for a case study to showcase your expertise to potential clients.

4. Monitoring Discussion Forums

To identify potential clients actively seeking cold email marketing services, you can monitor discussion forums where your target prospects engage. By participating in relevant discussions and providing valuable insights, you can establish credibility and attract clients who are interested in your services. Forums can serve as a platform to showcase your expertise and connect with potential clients who align with your business objectives.

How to Craft Your Cold Email Marketing Service Offerings

person crafting his mail - Cold Email Marketing Services

Choosing the Right Pricing Strategy for Cold Email Marketing Services

When it comes to pricing strategies for cold email marketing services, it's essential to find the right balance between what your target market is willing to pay and ensuring that your business remains profitable. Below are some of the most common pricing strategies for cold email marketing services and how they can be best implemented based on your target market

1. Pay Per Lead

One of the primary ways to sell cold email marketing services is on a pay-per-lead basis. The key to success with this pricing model lies in defining what constitutes a 'lead.' For many cold email businesses, a lead equates to a meeting being booked on the client's calendar. 

Rates can vary depending on the industry, with B2B SaaS companies targeting enterprises being willing to pay $500-$700 per lead, while smaller niche businesses may pay $200-$350 per lead. The average cost per lead across all industries stands at $198.44. Spend time researching your target industry to ascertain what they're willing to pay and base your price around that.

2. Retainer Model

A retainer model is a simple pricing strategy where a client pays a fixed fee per month (e.g., $3,000) in exchange for a minimum number of meetings booked each month. Though straightforward to manage, this model carries some risk, particularly as cold email marketing services can't guarantee leads. 

It's crucial to have a contingency plan in place for scenarios where targets aren't met. There's also the possibility that your business could cap its upside if your outreach outperforms expectations.

3. Commission-Based

Another attractive pricing option for some clients is a commission-based system. For instance, you could pitch a business saying that you'll charge them 10% of the gross revenue generated from every sale you secure for them. 

This approach is appealing to startups or local businesses with limited resources to hire sales reps. It's crucial to have firm contracts with clients if you opt for a commission-based system. Having a way to track sales is vital since you only get paid after a sale is secured. 

Sales Messaging and Proposals for Cold Email Marketing Services

1. Highlight Benefits Over In-House Efforts

When crafting your sales messaging and proposals, focus on the benefits of using your cold email marketing services over attempting to handle the process in-house. Emphasize the efficiency and expertise your team brings to the table, showcasing why outsourcing this task is the better choice for potential clients.

2. Use Case Studies and Stats

Demonstrate the ROI potential of your services by incorporating case studies and statistics into your proposals. Showing past successes and tangible results will help potential clients understand the value your cold email marketing services can deliver.

3. Clearly List Package Features

Ensure that you clearly outline the features and capabilities included in each package you offer. This transparency helps potential clients understand the value they will receive and the services they can expect when they sign up for your cold email marketing services.

4. Explain the Process from Onboarding to Reporting

Walk potential clients through the process from onboarding to campaign execution and reporting. By clearly outlining how your team will handle each step of the process, you can instill confidence in potential clients and demonstrate your professionalism and expertise in the field.

Top 20 Cold Email Automation Tools To Boost Your Efforts

person manually scraping list - Cold Email Marketing Services

1. Leap: Automating Work with the Power of AI 

Leap is a powerful AI tool that supercharges your work by automating tasks with custom AI workflows. It integrates seamlessly with popular tools like Zapier and Vercel and offers a wide range of AI models for text, image, and audio tasks. From summarizing documents to cold email creation and sending, Leap can automate any task. 

Try Leap’s AI Workflows tool for free today.

2. Accelerate Sales with Lead Gen and Email Automation offers features for lead generation, email verification, automated outreach, warm-up, and customer management. Use it to automate and speed up sales at scale.

3. CRM for Efficient Deal Closing is a CRM platform designed to help sales teams close more deals with integrated calling, email syncing, and sales automation features.

4. Waalaxy: Streamlined LinkedIn Acquisition Channel

Waalaxy is a tool that makes LinkedIn a primary acquisition channel, offering automated solutions for sales and recruitment prospecting.

5. Salesloft: AI-Powered Revenue Workflow Platform

Salesloft guides go-to-market teams in finding new customers, maximizing revenue, and increasing lifetime value with centralized communication and sales process management.

6. Streamlined Sales Engagement Platform

Outreach streamlines sales workflows from prospecting to closing deals. It provides features to drive revenue and increase sales efficiency.

7. Lemlist: Advanced Sales Engagement Platform

Lemlist helps users find, engage, and convert ideal buyers across multiple channels with its advanced sales engagement features.

8. Woodpecker: Cold Email and Follow-up Automation

Woodpecker offers email automation tools for sending cold emails, automating follow-ups, and generating genuine responses.

9. Mailshake: Automated Personalized Cold Email Campaigns

Mailshake automates personalized cold email campaigns and follow-ups to generate leads, build relationships, and promote content.

10. Personalized Cold Email Automation automates personalized cold email campaigns and follow-ups with advanced AI technologies.

11. SmartLead: Pre-Qualified Sales Opportunities

SmartLead focuses on providing pre-qualified sales opportunities to streamline the lead generation process, ensuring quality leads for conversion.

12. Salesmate: Revenue Growth and CRM Platform

Salesmate helps businesses grow revenue and build better customer relationships through prospect engagement, sales automation, and intelligence reporting features.

13. Quickmail: Advanced Cold Outreach Solution

QuickMail aims to provide advanced metrics and superior email deliverability for successful email outreach.

14. SmartReach: AI-Powered Sales Engagement

Smartreach is an AI-powered platform for sales teams to consistently achieve their targets with features like multichannel outreach, cold emailing, and more.

SalesBlink helps users automate email outreach, improve deliverability, and schedule meetings to get booked with meetings.

16. Overloop: Revenue-Generating Sales Engagement

Overloop offers tools for multi-channel outbound campaigns, combining cold emails, LinkedIn automation, and phone calls to engage prospects effectively.

17. Klenty: Automated Email Outreach

Klenty helps sales teams automate email outreach and follow-up processes with features like multi-channel outreach and CRM integrations.

18. Enhanced Email Outreach Platform enhances Gmail and G Suite functionalities with tools for personalizing email campaigns, tracking interactions, automating follow-ups, and more.

19. Super Send: Cross-Platform Cold Outreach Automation

Super Send automates cold outreach across email, LinkedIn, and Twitter platforms with features like email warmup, validation, and an AI writer.

20. ClosersHQ: Multi-Channel Sales Engagement Solution

ClosersHQ is a tool for high-volume email campaigns, providing components to create and automate outbound sales and cold emailing campaigns.

Overcoming Common Challenges in Cold Email Marketing

person reading about challenges related to Cold Email Marketing Services

Creating an ICP can be challenging for cold email outreach. 

Identifying the Right Audience

Identifying the right audience can be tough due to insufficient data. Similarly, segmenting the audience can also be difficult due to unclear target personas. 

Research and Data Mining

Research and data mining are key for creating a comprehensive ICP. Leverage platforms and tools to gather data and understand your target audience. Analyze data to create clear profiles and segments. 

Feedback and Iteration

Feedback and iteration are also vital. Refine your ICP by seeking input from sales and marketing teams. Identify who responds best to your messaging from previous outreach campaigns for better results. 

Segmentation for Personalization

Segmentation for personalization is crucial. Break down your audience into targeted segments based on demographics, behavior, and pain points for personalization. Tailor email copy to fit unique requirements and preferences. 

Dynamic Testing

Dynamic Testing is also important. Use A/B testing to assess different approaches and experiment with various elements to find what resonates best with each segment. 

Use Technology, like CRM software and cold email automation tools, to simplify data analysis and segmentation. Update your profiles regularly to keep up with changing customer preferences and behaviors. 

Finding Prospect Information

Obtaining accurate and relevant prospect information is a significant hurdle in cold email outreach. Identifying the correct contacts takes time and needs to be more precise. 

Advanced Search Techniques

Use advanced search techniques to narrow down prospects. Leverage search engines, professional networks, and industry-specific platforms with Boolean searches and advanced filters. 

Utilize Data Enrichment Tools

Utilize data enrichment tools to verify existing information and create complete profiles. Explore Social Media Mining on platforms like LinkedIn. 

Email Verification Services

Use email verification services for accuracy and minimal bounce rates. Engage with communities or platforms that crowdsource information for outreach purposes. Integrate CRM systems with prospecting tools for seamless data transfer and centralized management of prospect information.

Writing a Good Email Pitch

Crafting an impactful cold email pitch is a foundation of successful outreach strategies. Overcoming low cold email response rates involves personalizing your emails. Make them relevant and tailored to the recipient’s needs. Utilize data and insights to create a connection. 

Address Email Deliverability Issues

Address email deliverability issues by maintaining a clean and segmented email list. Avoid triggering spam filters and regularly monitor and improve your outreach strategy. 

Crafting Effective Subject Lines

Crafting effective subject lines is crucial. They should be concise, compelling, and not reveal too much, piquing curiosity. 

Personalization at Scale

Personalization at scale is another challenge. Use automation tools to insert recipient-specific details easily. 

Sending the emails at the right time

Timing is critical in cold email outreach. Challenges include:

  • Identifying the right moments and overcoming them with data-driven insights. 
  • Use tools to track open rates and responses. 
  • Consider different time zones to align with the recipient’s working hours. 
  • Experiment with A/B testing
  • Personalization and segmentation
  • Automated follow-ups
  • Subject line optimization
  • Consistent monitoring and adaptation

Proper Follow-Up

Effective follow-up remains essential for successful cold email outreach. Overcome this by:

  • Utilizing Data-Driven Follow-Up Strategies
  • Time Zone Precision
  • Experimentation through A/B Testing
  • Personalization and Segmentation
  • Automated Sequences for Follow-Ups
  • Compelling Subject Lines
  • Continuous Monitoring and Adaptation

Create Game Changing Automations Today With Leap’s AI Workflows

When it comes to email marketing, automation is key. With Leap Workflows, you can supercharge your cold email marketing campaigns with the power of AI. Leap enables you to automate your work by creating custom AI automations, making email marketing easier and more effective than ever before. 

By connecting best-in-class AI text models to your email marketing tools, you can create sophisticated automations without writing a single line of code. From personalized email sequences to targeted outreach campaigns, automate anything with Leap Workflows.

Save Time and Increase Efficiency

One of the main advantages of using Leap Workflows for cold email marketing is the time-saving aspect. Instead of spending hours manually crafting each email, you can create automated workflows that send customized emails at scale. By automating the cold email creation and sending process, you can easily reach out to hundreds or thousands of leads without breaking a sweat. This not only saves time but also increases the efficiency of your outreach efforts.

Improve Personalization and Relevance

Personalization is key to successful email marketing campaigns. With Leap Workflows, you can leverage AI models to create highly personalized emails that resonate with your target audience. By analyzing data points such as recipient behavior, demographics, and past interactions, you can send emails that are relevant and engaging. This level of personalization can significantly improve the success rates of your cold email marketing campaigns.

Enhance Deliverability and Inbox Placement

Another benefit of using Leap Workflows for cold email marketing is the ability to improve deliverability and inbox placement. By leveraging AI models to optimize subject lines, email copy, and sending times, you can increase the chances of your emails reaching the recipient's inbox. This can help you avoid spam filters and increase the visibility of your messages, leading to higher open and response rates.

Optimize Campaign Performance

Leap Workflows can help you optimize the performance of your cold email marketing campaigns. By analyzing key metrics such as open rates, click-through rates, and response rates, you can identify areas for improvement and make data-driven decisions to enhance campaign performance. Whether you need to adjust your messaging, refine your targeting, or iterate on your email copy, Leap Workflows can provide actionable insights to help you achieve your email marketing goals.