How to Develop an Omnichannel Cold Outreach Strategy That Works in 2024

Learn how to seamlessly integrate multiple channels for your cold outreach strategy and increase your chances of connecting with prospects.

Guide on How to Develop an Omnichannel Cold Outreach Strategy

In the world of business, mastering the art of cold outreach strategy can be the distinction between success and failure. Crafting effective cold email campaigns with a personalized touch can provide new opportunities for businesses, enabling them to expand their customer base and drive revenue. So, what does it take to adopt a successful cold outreach strategy? This blog will explore the essential components and techniques that can help you leverage cold outreach strategy for your business. Let's get started!

What is Cold Outreach and Why the Right Cold Outreach Strategy Matters

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Cold outreach is the process of reaching out to potential customers who have had no prior contact with your business. It’s crucial for businesses to have an effective cold outreach strategy in place because it can deliver incredible results. Here are some statistics highlighting why cold outreach is so important:

  • 75% of surveyed executives are willing to make an appointment of attend an event based on a cold call or email alone.
  • Sales reps who make 12 contact attempts perform 16% better than those who make the average of 8.
  • Only 33% of a sales rep’s time is spent actively selling.

Having the right cold outreach strategy in place can be a game-changer for your business. It can help you:

Low-Investment Marketing

With a solid cold-outreach strategy in place, all you need to spread the word about your business is an email or LinkedIn account, both of which are free to set up.

High ROI

Unlike a lot of traditional marketing strategies, cold outreach, if done right, can yield great returns because you’re speaking directly to potential buyers.

Easy Scaling

There are numerous dedicated automation tools that make it easy to scale your cold-outreach processes and contact hundreds of people each day.

Networking

Cold outreach is more than just a sales strategy. By sending out cold messages, you can network with industry peers and potential clients to establish long-term relationships or speak with influential people about your business. It’s a good way to connect with writers, designers, web developers and people from different industries who might one day work with you.

Content Benefits

Sending out original content through channels like cold LinkedIn messaging can generate publicity for your business and backlinks for your website, which does wonders for your SEO.

Leap helps you to automate your work with the power of AI

Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models. 

Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.

Try Leap’s AI Workflows tool for free today.

What are the Different Types of Cold Outreach?

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 1. Cold Email Outreach

Cold emailing refers to sending emails to prospects who are most likely to buy from you but are not aware of your brand/offer yet. It is one of the best types of cold outreach marketing because it is not as intrusive as other methods. Cold emails sent to the right people at the right time may bring hundreds of new customers to your business. 

No wonder cold email outreach is one of the most widely used outreach methods today. Another massive advantage of cold emailing is that you can send personalized emails to cater to the exact needs of the prospect. You can personalize the email subject line, intro, email body, etc.

2. Cold Calling

Cold calling is one of the, if not the oldest cold outreach marketing strategies. Cold calling worked even when mobile phones did not exist, and they still work. This is probably because cold calling gives way to an interactive touchpoint between salespeople and potential clients. 

Compared to this, cold emailing or social media DMs lack this level of personal connection. Cold-calling a bunch of random people from a directory doesn’t work. In turn, this practice may ruin your brand’s reputation. Cold calling may yield positive ROI for your business if you target the right people and know enough about their business before making the call.

3. LinkedIn Outreach

When it comes to social media outreach, LinkedIn is one of the most, if not the most, powerful platform. In fact, 80% of LinkedIn members are known to drive business decisions, and LinkedIn’s audience has 2x the buying power of average internet users. 

You can implement outreach marketing on LinkedIn by sending cold messages to your 1st-degree contacts or members of any group you belong to. You can also send connection requests with personalized messages.

4. Social Media DMs

While it is true that LinkedIn is your best bet when it comes to social media outreach, you can also try other social media channels. Your ideal customer may prefer hanging out on Instagram, Facebook groups, or Twitter over LinkedIn. 

Or you may want to experiment with different channels and see which works best. Either way, the best way to pick a social media channel is to research your target audience. Once you pick a social media channel, you can use different tactics to find these people.

5. Multichannel Cold Outreach

If all the above-mentioned options for cold outreach confuse you, then there is a way out. You can try a multichannel approach for cold outreach. In this type of cold outreach, you can reach out to the same people via different channels. This approach can yield higher sales conversion rates. This is because there are multiple touchpoints with the target audience. 

For instance, you can send personalized connection requests to your target audience on LinkedIn. After that, you can reach out to the same people via email, referring to your conversation on LinkedIn. Another example would be to send a cold email first, followed by a call.

Leap Offers AI Workflows for Cold Outreach

Leap helps you to automate your work with the power of AI. Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models.

Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.

Try Leap’s AI Workflows tool for free today.

How is Cold Outreach Different From Warm Outreach?

Cold outreach involves contacting potential prospects who have had no prior interaction with your company, while warm outreach is directed at leads or contacts that already exist in your database. Cold outreach requires more effort to grab the recipient's attention since they are not already familiar with your brand. Warm outreach allows you to leverage existing relationships and context about the prospect. 

Advantages and Disadvantages of Cold Outreach

Cold Outreach Advantages

  • Ability to reach an entirely new pool of potential customers
  • Can be effective for generating new leads and opportunities
  • Allows you to expand into new markets and verticals

Cold Outreach Disadvantages

  • Generally lower response and conversion rates
  • Requires more time and effort to personalize and create relevancy
  • Can be seen as disruptive or "spammy" if not done properly

When to Use Cold Outreach

Recommend using cold outreach when you need to fill your prospecting funnel with fresh leads and opportunities. It's great for expansion into new markets.

Advantages and Disadvantages of Warm Outreach

Warm Outreach Advantages

  • Higher response rates since prospects already know your brand
  • Easier to personalize and create relevancy
  • Can nurture existing relationships and re-engage old leads

Warm Outreach Disadvantages

  • More limited audience and potential for new business
  • Existing relationships may have gone stale
  • Need to continuously generate new leads for the funnel

When to Use Warm Outreach

Suggest warm outreach is better when you have existing leads to follow up with, want to re-engage old contacts, or nurture existing prospect relationships further.

Mixing Cold and Warm Outreach

Advise having a healthy mix of both cold and warm outreach as part of an overall prospecting strategy.

Leap's AI Workflows

Leap helps you to automate your work with the power of AI. Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models.

Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.

Try Leap’s AI Workflows tool for free today.

9 Techniques for a Winning Cold Outreach Strategy

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1. Define Your Ideal Customer Profile

This is vital because before sending out thousands of messages a day, you need to know who your target audience is to ensure you find and message the right people. You have to find out what niche of people would benefit from your product or service. 

If you're a business coach, for example, your bread-and-butter might be first-time entrepreneurs of small businesses. You can build your ICP by collecting firmographic data like industry, company size, revenue, location, etc., technographic data like tools/tech they use, integrations, etc., and behavioral data like challenges, pain points, needs, etc.

2. Build Targeted Prospect Lists

You should create a database of the people who almost perfectly fit your user profile. You can build lists through LinkedIn filters like job titles, companies, locations, etc., and company databases and prospecting tools.

3. Craft Personalized Outreach

Generic messages won’t deliver lots of high-quality replies. Personalized outreach messages show each person how you would add value to them. When people feel like you’re speaking to them and that you’re understanding their anxieties or fixing their pain points, the increase in your reply rates will likely astonish you. 

You can personalize by using the prospect's name, company, role, referencing specific pain points, challenges, needs, and illustrating an understanding of their business/industry.

4. Leverage Multiple Channels

Instead of choosing a single outreach channel, you can use a multi-channel outreach such as phone, email, and LinkedIn. This is because salespeople prefer using more than one channel due to a higher chance of closing the deal.

5. Following Up is an Inevitable and Essential Part of Sales Outreach

With follow-up, you can turn a ‘No’ into a ‘Yes’ but make sure that you know the difference between being persistent and annoying. Create a follow-up email cadence where you space out your emails properly. A good sequence tip, for example, is to not start off with a strong pitch—even if you’re offering a helpful solution to a problem, buyers will be turned off by your assumptions and that they don’t know you yet.

6. A/B Testing

Allows you to test different elements of your outreach campaigns one at a time. This can help you significantly improve your sales conversions while simultaneously reducing your Customer Acquisition Costs (CAC). For example, you can A/B test your email subject lines, call to action, images, offers, and many more. Similarly, you can also A/B test your cold calls and social media outreach campaigns.

7. Cold Outreach is a Numbers Game

The more people you reach out to with personalized messages, the better it is. Scaling your cold outreach campaigns using personalization can be extremely difficult. But choosing the right tools can help you scale your campaigns. Tools can not only help you reach out to more people but also help you with other aspects. You can use them to track campaign metrics, A/B testing, personalization, store lead data, save time, etc. 

For cold email campaigns, you can use email marketing tools such as Outreach.io, Lemlist, Prospect.io, Quickmail, Woodpecker, Snov.io, and many more. You can use tools like Hunter.io to find email addresses and verify them. CRM tools can help you manage your cold outreach campaigns and track metrics from a single platform. You can use it to store the contact information of your email subscribers, identify social selling opportunities, and optimize your marketing campaigns.

8. Aligning your Cold Outreach to the Sales Cycle 

This can be done by qualifying and routing inbound cold leads, notifying sales of engaged opportunities, and coordinating with marketing campaigns.

9. Measure Your Success Rate

You can measure and benchmark your cold outreach efforts by looking at the following example metrics. reply rate, open rate, close rate. Accordingly, continue to improve your outreach approach based on these results. For example, if your reply rate needs to be higher, try tinkering with your messaging to make your offer sound more compelling.

Crafting Compelling Cold Outreach Messages

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Crafting compelling cold messages is essential for cutting through the noise and grabbing attention. Prospects receive numerous cold emails/messages, so yours need to stand out. Great messages lead to higher open, response, and conversion rates.

Write an Attention-Grabbing Subject Line/Opening

You have to focus on keeping your subject line catchy if you want to draw the attention of prospects. A drab and boring subject line will repel readers no matter how well-written your email body is. Therefore, you have to put in extra effort to make it striking enough for the prospect. Focus on their needs right from the subject line so that they can connect better with you and feel curious to read the email.

Create a Compelling Hook

The way you begin your email matters a lot. The fate of your message depends on the intro line. If it is no good, the prospect might ignore your email. Mention a common interest or timely events, ask thought-provoking questions, call out key pain points, cite interesting stats/facts, etc. in the beginning to get the recipient’s attention. You can also compliment or talk about their pain point in their language for better understanding.

Focus on THEM, Not You

Cold messages should focus on the prospect's needs, not your product/service.

Tell a Relevant Story

Discuss using storytelling techniques to reinforce relevance and make your message more memorable. Introduce mini-stories that resonate with your prospect's role/industry/challenges.

Convey Value Upfront

Trust-building is essential when reaching out to prospects. Offering a valuable resource can enhance trust. People are likely to reciprocate when you offer something of value without expecting anything in return.

Keep It Clear and Concise

Emphasize the need for a clear, focused message that avoids fluff. Most people do not care for unsolicited messages; fewer care for bloated, fluffy cold messages/emails.

Have a Clear Call-to-Action

Offer a lead magnet or a free trial. Ensure your aligns with the offer. If you are offering an ebook, you could say something like, “Are you interested? Reply to this email, and I will send the ebook to you.” If you are giving free tickets for an event, you can put it this way – “Do you want to attend? Reply with a ‘Yes,’ and I will send the ticket to you.”

Spot the Typos

Proofread your email for spelling mistakes. It would be a good idea to use a tool that corrects your spelling and grammar. Ensuring that your emails are free of typos puts your best foot forward, likely to fetch you handsome rewards.

Leap helps you to automate your work with the power of AI

Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models. 

Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.

Try Leap’s AI Workflows tool for free today.

24 Cold Outreach Tools and Resources

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Email Outreach, Automation, and Tracking Platforms

1. Leap

Leap helps you to automate your work with the power of AI. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows. 

Try Leap’s AI Workflows tool for free today.

2. Outreach.io

Outreach.io is an all-in-one sales engagement platform that streamlines your cold outreach strategy by offering email tracking, sales productivity tools, and customized cadences to drive sales.

3. Reply.io

Reply.io is an email outreach automation tool with an auto-warmup feature to improve your email deliverability and responses. With Reply.io, you can automate the outreach process and personalize your emails at scale to increase your engagement rates.

4. Mailshake

Mailshake is a simple cold email outreach and campaign management platform that helps you set up and manage email campaigns efficiently. With its easy interface and integration features, Mailshake is a go-to tool for cold emailing.

5. Yesware

Yesware is an email tracking and analytics tool that integrates with your inbox to provide real-time insights into how your emails are performing. By tracking email opens, link clicks, attachments, and more, you can optimize your cold email strategy for better results.

6. Mixmax

Mixmax enhances your email communication with automation and engagement tracking features. By scheduling emails, automating follow-ups, and tracking recipient engagement, Mixmax boosts your email outreach effectiveness.

Prospect Research and Lead Enrichment Tools

7. LinkedIn Sales Navigator

LinkedIn Sales Navigator offers advanced search functionalities, lead recommendations, and insights to help you research prospects, find decision-makers, and engage with potential leads effectively.

8. ZoomInfo

ZoomInfo is a comprehensive B2B contact database that provides accurate contact information, firmographics, and technographics to help you build highly targeted prospect lists and enrich your leads.

9. Hunter.io

Hunter.io is an email finding and verifying tool that helps you discover email addresses associated with domain names for your cold outreach campaigns. By leveraging Hunter.io, you can easily find and validate leads' email addresses for personalized outreach.

10. Clearbit

Clearbit provides enrichment data to help you build ideal customer profiles and hyper-targeted prospect lists. By accessing Clearbit's data, you can enrich your leads with detailed company and contact information for better cold outreach personalization.

11. Lusha

Lusha is a cloud-based data enrichment platform that offers accurate B2B contact information, including phone numbers and email addresses. With Lusha, you can enrich your lead database and improve your cold outreach strategy with verified contact details.

Social Media Outreach and Engagement Tools

12. Dux-Soup

Dux-Soup is a LinkedIn automation and prospecting tool that helps you streamline your social selling efforts by automating profile visits, connections, and messaging. With Dux-Soup, you can engage with prospects on LinkedIn more efficiently.

13. Expandi

Expandi offers multi-channel outreach capabilities, including LinkedIn automation, email sequences, and follow-up automation tools. By using Expandi, you can reach your prospects across different platforms to maximize your engagement rates.

14. Lempod

Lempod is a social selling and engagement tool suite that enhances your social media outreach by maximizing your engagement rates on LinkedIn. By leveraging Lempod, you can boost your content's visibility and generate more leads.

15. SocialPilot

SocialPilot is a social media scheduling, analytics, and engagement tool that helps you plan your social media content, analyze your performance, and engage with your audience effectively. By using SocialPilot, you can optimize your social media strategy for better results.

Call Management and Power Dialing Software

16. PhoneBurner

PhoneBurner is a cloud-based power dialer and sales acceleration platform that helps you increase your call volume and productivity. By using PhoneBurner, you can streamline your calling process and focus on building relationships with your prospects.

17. RingCentral

RingCentral is a VoIP and cloud communications platform that offers seamless communication solutions for businesses. With RingCentral, you can improve your call management, collaboration, and customer engagement to enhance your cold outreach strategy.

18. CallHub

CallHub is a cloud call center software with power dialing features that help you manage your calls efficiently. By using CallHub, you can automate your calling process, track your calls, and coach your team for better results.

19. Kixie

Kixie is a call management and coaching platform that integrates with your CRM to streamline your calling process and improve your team's performance. By using Kixie, you can enhance your call quality, sales productivity, and customer interactions for more effective cold outreach.

Direct Mail Solutions and Services

20. Sendoso

Sendoso is a direct mail and corporate gifting platform that helps you engage with your leads through personalized, tangible gifts. By using Sendoso, you can stand out from the crowd and create meaningful connections with your prospects.

21. Alyce

Alyce is an AI-powered direct mail and gifting platform that enables you to send personalized gifts to your prospects based on their preferences and interests. By leveraging Alyce, you can enhance your personalization efforts and increase your response rates.

22. Reachdesk

Reachdesk offers integrated direct mail solutions with sales engagement features to help you connect with your prospects through personalized gifts and messages. By using Reachdesk, you can combine direct mail with your outreach campaigns to drive customer engagement and conversions.

23. Postal.io

Postal.io provides direct mail automation and deliverability tracking tools to help you manage your direct mail campaigns effectively. With Postal.io, you can automate your direct mail processes and track your mail deliveries to optimize your outreach strategy.

24. Click2Mail

Click2Mail is an online direct mail printing and sending service that enables you to design, print, and send your direct mail campaigns with ease. By using Click2Mail, you can create custom mailers, target specific audiences, and track your direct mail performance for better results.

Best Practices for a Sustainable Cold Outreach Strategy

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The right tech stack is crucial for any cold outreach strategy. Essential tools include outreach automation, dialing, and analytics platforms. These tools make outreach more efficient and effective. Integrating these tools seamlessly with CRM and other sales tools makes it easy to manage data and workflows. This is important because managing data and workflows correctly helps outreach efforts go smoothly.

Establish Clear Processes

Processes are important for keeping outreach effective. Playbooks for all outreach motions should be clearly documented. This makes it easy for the team to follow the right steps every time. Having defined service level agreements (SLAs) ensures that everyone knows what is expected of them. Lead qualification, routing, and handoff criteria should also be clearly stated. This helps maintain consistency and efficiency in the outreach process.

Focus on Quality Data

Quality data is the foundation of any cold outreach strategy. Investing in quality contact data sources ensures that outreach efforts reach the right people. Continuous data enrichment and cleansing keep the data fresh and up-to-date. Effective data segmentation and prioritization help ensure that the right prospects are targeted with the right messaging. This leads to higher conversion rates and better outcomes.

Prioritize Compliance

Compliance is crucial when conducting cold outreach. With evolving regulations, it's important to stay informed and comply with all laws. Implementing proper consent management ensures that only those who have agreed to be contacted receive outreach. Monitoring deliverability and avoiding blacklists keeps outreach efforts running smoothly. Staying compliant helps build trust and maintain a positive reputation.

Analyze and Optimize Constantly

Analyzing and optimizing outreach efforts is crucial for long-term success. Tracking key outbound metrics and KPIs helps identify what's working and what's not. Leveraging analytics to identify optimizations ensures that outreach efforts are continually improving. Structured testing and experimentation help fine-tune outreach strategies for better results. Constant analysis and optimization lead to more effective outreach campaigns.

Create Game Changing Automations Today With Leap’s AI Workflows

Cold outreach strategies are crucial in today's competitive business landscape. Whether you're targeting potential clients, partnerships, or investors, a well-thought-out strategy can make all the difference. But what if you could automate the entire process, from identifying prospects to sending personalized cold emails at scale? That's where Leap AI Workflows come in.

Identify Prospects Efficiently

Using Leap AI Workflows, you can automate the process of identifying prospects and creating a targeted list. Simply input your criteria, and let the AI do the heavy lifting. Whether you're looking for specific job titles, industries, or company sizes, Leap can help you find the right people to reach out to.

Create Personalized Cold Emails

With Leap's AI text generation capabilities, you can create personalized cold emails that resonate with your prospects. From the subject line to the body of the email, every word can be tailored to your audience. Say goodbye to generic outreach emails that end up in the spam folder, and start engaging your prospects with relevant, personalized content.

Automate Outreach Sequences

Sending cold emails manually can be time-consuming and error-prone. With Leap AI Workflows, you can automate the entire outreach process. From sending the initial email to following up with prospects who haven't responded, Leap can handle it all. You can even set up triggers to send different emails based on how your prospects engage with your previous messages.

Optimize Your Outreach Strategy

Once your cold outreach campaigns are up and running, it's crucial to monitor and optimize your strategy continuously. With Leap's AI analytics capabilities, you can track your key metrics and make data-driven decisions to improve your results. From open rates to response rates, Leap can help you identify areas for improvement and fine-tune your outreach strategy for success.

Supercharge Your Cold Outreach Strategy with Leap AI Workflows

Automating your cold outreach strategy with Leap AI Workflows can help you save time, reduce human error, and scale your outreach efforts effortlessly. From identifying prospects to sending personalized cold emails, Leap can supercharge every step of your outreach process. 

Start automating your cold outreach strategy today and see the results for yourself.