By Alex Schachne in Content Scaling — Apr 12, 2024

7 Steps to Turbocharge Your Digital Presence With AI and Content Marketing

Harness the power of AI and content marketing to supercharge your digital footprint. Follow these 7 steps to see real results in no time.

AI and content marketing is revolutionizing the way brands connect with their audiences. By leveraging AI in content creation, businesses can improve their content ideation, create personalized content, optimize their marketing strategies, and drive better results.

Overview of AI and Content Marketing Process

Having a strong digital presence is crucial for any business today, especially with the ever-increasing use of the internet by consumers. A robust digital presence helps businesses reach a wider audience, enhance brand visibility, and increase engagement with potential customers. Content marketing is a powerful tool that amplifies a brand's digital presence by creating and distributing valuable, relevant, and consistent content. This content helps attract and retain a clearly defined audience, ultimately driving profitable customer action.

The Common Challenges Encountered When Trying to Create Good Quality Content at Scale

When creating content at scale, there are common challenges that most content marketers face.

Limited resources and time constraints frequently operate as obstacles to great content. With limited resources and approaching deadlines, it might feel like an endless race against time.
Another obstacle we face is trying to keep up the quality while producing more content. It’s a real test of skill to strike the right balance between delivering content quickly and not sacrificing quality. It’s a challenge that requires finesse, creativity, and a touch of wizardry.
Trying to capture both search engines and people and finding the ideal balance between keywords and content relevance. Maintaining personalization and engagement with your content.

How AI Can Revolutionize Content Marketing Efforts

Artificial Intelligence (AI) can revolutionize content marketing efforts by helping marketers overcome the challenges of creating content at scale.

AI tools can automate content creation, helping marketers produce a large volume of high-quality content quickly. For instance, AI-powered tools can generate content ideas, create articles, and optimize content for SEO.
AI can also enhance personalization by analyzing customer data and preferences to create tailored content.
AI can improve content engagement by identifying trends, predicting content performance, and recommending content improvements.

By leveraging AI technologies, businesses can streamline their content creation processes, improve content quality, and enhance their digital presence.

AI Use Cases in the Content Creation Workflow

Benefits of AI Content Creation

As the realm of AI and Content Marketing continues to evolve, the use of artificial intelligence (AI) in various content creation processes has become a game-changer. The convenience and efficiency of AI-powered content creation tools offer numerous benefits. The AI content creation process involves using AI programs to generate various types of content, such as blog posts, articles, social media posts, and product descriptions.

Drawbacks of AI Content Creation

AI content creation technology has its own set of drawbacks, such as increased concerns about authenticity and the potential for automated content to lack a human touch. The accuracy and quality of the content generated by AI platforms are not guaranteed, which may lead to misinformation or content that is not aligned with the brand's voice.

7 Steps to Build an Effective AI and Content Marketing Strategy

woman making strategy for AI And Content Marketing

1. Conduct a Comprehensive Audit

To start, I conduct a comprehensive audit of the website content. It's crucial to get an accurate overview of all existing content. I usually begin by building a sitemap to organize all URLs. This can be done by extracting URLs from the website’s sitemap, Google Search Console, or SEO tools like Ahrefs or Screaming Frog.

2. Define Your Goals and KPIs

Once I have a clear view of the content landscape, I define goals and key performance indicators (KPIs) for the content marketing strategy. Goals could vary from keeping well-performing content, updating outdated content, redirecting traffic, or deleting ineffective content. I make sure to align these goals with the overall business strategy to ensure the content marketing strategy contributes meaningfully to the business objectives.

3. Research Your Audience with AI

AI plays a vital role in researching competitors, customers, and keywords. Tools like SEMrush and Ahrefs help understand competitors' SEO strategies, top-performing keywords, and website search rankings. AI-powered customer research tools like Insight7 provide valuable insights into the target audience.

4. Develop Your AI Content Strategy

Choosing an agile, governed content operating model and identifying high-impact AI use cases are essential. Designing AI-assisted content workflows and processes with tools like Leap AI streamlines content creation and optimizes efficiency. Leap Workflows, for instance, offers the power to automate tasks and create custom AI automations, making content creation seamless and efficient.

5. Create Resonant Content with AI

The process of creating resonant content involves utilizing AI for data-driven topic ideation, automating content briefs and planning, producing initial drafts using AI writing tools, and optimizing content through human-AI collaboration.

6. Distribute Content Intelligently

I leverage AI for on-page SEO and discoverability and automate social promotion to streamline content distribution.

7. Measure, Analyze, and Optimize

Implementing an AI-driven content analytics framework and setting up automated reporting and insights are crucial in measuring and optimizing content effectively. Continual optimization through AI insights ensures the content strategy is always improving and aligning with the business objectives.

8 AI Content Marketing Tools to Try in 2024

person with AI on his shirt - AI And Content Marketing

1. Leap AI

Leap is designed to supercharge your work with the power of AI. It allows you to create custom AI automations without any coding skills. By connecting with various tools like Zapier and Vercel, Leap enables you to harness the potential of AI text, image, and audio models. The tool offers a plethora of automation opportunities, from document summarization to AI call transcription and even SEO automation.

2. GetGenie

GetGenie is a leading AI SEO & Content tool that offers content writing and analysis features. It can easily take over your content planning, writing, and optimization tasks. The tool is available as a SaaS interface and a WordPress plugin, making it a versatile solution for content marketers.

3. Jasper

Jasper is a SaaS AI content creation tool that excels in generating various forms of content, including blog posts, social media copies, YouTube scripts, and ebooks. Its simplicity combined with its ability to generate high-quality content makes it a sought-after tool in the global market.

4. Writesonic

Writesonic is an AI content assistant that simplifies the content creation process and helps optimize content for search engines. By integrating with SurferSEO, this tool aims to streamline content creation and enhance SEO efforts for content marketers.

5. Keyword Insights

Keyword Insights offers an advanced AI writing assistant designed for modern content creators. The tool seamlessly combines content research, writing, and optimization into a single platform, making it a comprehensive solution for content marketing needs.

6. Surfer SEO

Surfer SEO is a content quality improvement tool that helps content rank higher on search engine results pages. By analyzing search term SERPs and comparing content against top-ranking pages, the tool provides suggestions for optimizing content for SEO, including an outline generator and keyword research tools.

7. Grammarly

Grammarly uses generative AI to help individuals improve their writing across various platforms like Google Docs, Word, and Gmail. The tool provides contextual suggestions to enhance writing based on individual writing goals, making it a valuable asset for content marketers working on various platforms.

8. Seventh Sense

Seventh Sense is an email marketing tool that leverages behavior profiling to determine the perfect time and day to send email campaigns to individual contacts. By analyzing recipient behavior, the tool enhances email deliverability and sender scores, seamlessly integrating with popular marketing platforms like HubSpot and Marketo.

Create Game Changing Automations Today With Leap’s AI Workflows

Leap Workflows is a powerful tool that allows you to automate various tasks using AI technology. By partnering with well-known platforms like Zapier and Vercel, Leap has created a seamless integration that enables users to leverage the power of AI in their workflows. With Leap Workflows, you can create custom AI automations without any coding knowledge.

This means you can connect your favorite tools with top-notch AI models for text, image, and audio processing. Whether you need to summarize documents, translate voice messages, transcribe calls, generate AI avatars, automate SEO tasks, or streamline your email outreach, Leap Workflows can help you achieve your goals.

Try Leap today and explore the endless possibilities of AI automation.

7 Steps to Turbocharge Your Digital Presence With AI and Content Marketing

Overview of AI and Content Marketing Process

The Common Challenges Encountered When Trying to Create Good Quality Content at Scale

How AI Can Revolutionize Content Marketing Efforts