11 Tips to Craft an Irresistible Cold Email Call to Action That Converts
Crafting a cold email call to action that converts can be challenging. Let us help you with these actionable tips and strategies.
In the world of B2B communication, cold email call to action is a crucial element that holds the power to convert leads into customers. When a cold email does not include a strong call to action, it can lead to missed opportunities and decreased engagement. By learning the best practices for creating compelling calls to action in your cold emails, you can boost response rates and ultimately increase your sales. Let's dive into the ins and outs of cold email call to action.
What Is a Call to Action in a Cold Email?
Cold emails play a crucial role in modern digital marketing strategies, especially when it comes to generating leads. It's an effective way to reach out to a targeted audience, initiate conversations, and nurture potential leads.
Unlike warm emails, which are sent to contacts who are already familiar with the sender or brand, cold emails are sent to recipients who have had no prior interaction with the sender. Cold emails allow businesses to introduce themselves, their products, or services, to a new audience, and to foster relationships that may lead to conversions and sales.
The Role and Impact of Cold Email Call-to-Action (CTA)
The call-to-action (CTA) in a cold email is what prompts the reader to take the desired action, such as scheduling a call, requesting a demo, downloading a resource, or making a purchase. A well-crafted CTA is essential in guiding the recipient toward the defined conversion goal.
It has the potential to significantly impact the effectiveness of a cold email campaign, as it compels the reader to engage further with the brand or business, increasing the chances of converting the lead into a customer.
Differentiating Effective and Ineffective CTAs
Effective CTAs are specific, actionable, and directly aligned with the email's content and goals. They use persuasive language that creates a sense of urgency or exclusivity, compelling the reader to act promptly.
In contrast, ineffective CTAs are vague, fail to provide a clear direction for the reader, or lack a compelling reason to take action. They may also be buried within the email, making them easy to overlook or ignore.
Experience the Power of AI Workflows with Leap
Leap helps you to automate your work with the power of AI. Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models.
Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.
Try Leap’s AI Workflows tool for free today.
Related Reading
The Anatomy of a Compelling Cold Email Call To Action
Compelling Copy
Crafting persuasive and engaging CTAs in a cold email requires a combination of concise, actionable, and benefit-oriented copy. The language used should leave no doubt about the action desired from the reader, using strong verbs that instill a sense of urgency, and highlighting the value or desired outcome that the reader will achieve by clicking.
For instance, rather than a vague "Learn More" CTA, a more compelling CTA like "Schedule a Demo" clearly directs the reader's action and sets a specific expectation.
Attention-Grabbing Design
The visual elements of your CTA significantly contribute to its effectiveness. Use contrasting colors, larger fonts, or unique button styles to make your CTA stand out from the rest of the email. Leverage whitespace around your CTA to ensure that it does not get lost among the surrounding text.
Including iconography or images that reinforce the desired action can further enhance the visual appeal and impact of your CTA. For example, a bright orange button with the CTA "Get My Free Audit" in a bold white font, surrounded by ample whitespace, can draw the reader's attention and encourage them to click through.
Strategic Placement
The placement of your CTA within the email body significantly affects its visibility and click-through rate.
- Position your primary CTA prominently above the fold, near the beginning or end of the email, to maximize its visibility.
- Including secondary CTAs within the body copy can serve as additional touchpoints to reinforce the desired action.
- Ensure that your CTA is easily accessible on both desktop and mobile devices to cater to users across various platforms.
- Featuring a clear and attention-grabbing CTA button at the top of the email reading "Download Your Free Guide," followed by supporting body copy and a reiteration of the CTA near the end, can guide the reader's attention and prompt them to take action.
Leap helps you to automate your work with the power of AI
Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models.
Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.
Try Leap’s AI Workflows tool for free today.
What are the Different Types of Cold Email Types of CTAs?
Conversation Starters
A conversation starter is a CTA that doesn't ask for something specific. It is more of an open-ended question that asks for the interest or opinion of the recipient. It can be a powerful step for starting a conversation because it encourages the recipient to take action without asking for too much. Also, it can help you to establish a clear goal for the email and guide the recipient toward the next step in the conversation.
Examples
- Worth a chat?
- Worth exploring?
- Are you interested?
- Would you like to learn more?
- Opposed to taking a look?
- {{first_name}}, thought? (works well for the last email of the sequence)
- Would you like to see how it works?
Multiple Choice CTA
This CTA has the advantage of greatly reducing friction and effort for your prospect. Any response is preferable to none, particularly if you have spent time following up repeatedly. You make it simpler for the prospects to respond by giving them three straightforward options that fit their needs. They only need to choose a number and press reply. For the prospect, it is effortless and without complication.
Example
- Let me know which of the following best describes you.
- You are not interested
- This sounds interesting, but now is not the right time
- Interested. Let's talk now!
- Just reply with a 1 or 2, or 3.
The Yes or No CTA
Provide your prospect with a solution to an issue, then ask whether they are currently experiencing it. Alternately, state a problem, offer a remedy, and then validate whether resolving the issue is a top priority by asking a question.
- Is fixing this issue the topmost priority for you right now?
- Is this a problem that you are facing currently?
- Can you confirm with a yes/no if this is a pain point you currently experience?
Social Proof CTAs
- Want to see how other companies who wanted [similar goal] were able to achieve it?
- There’s a case study link below my email signature. If you want to learn what [company] would do differently knowing what they know now, let me know.
Educational CTAs
- Mind if I send you a 1-min video on how we do that?
- The [relevant topic] annual report was just published. Would it be helpful to share a copy with you?
- Since [personalized topic] seems important to you, do you want to attend a webinar on [Title]? Let me know and I’ll send an invite.
- Would you be interested in our latest white paper on [personalized topic]?
Competitor CTAs
- Are you using [Competitor 1] or [Competitor 2]?
- Have you ever used a [your type of product/service]?
- Have you been able to achieve [goal] with [Competitor]?
- Open to reviewing another option?
AI Workflows CTAs
Leap helps you to automate your work with the power of AI. Partnered with Zapier, Vercel, and more, Leap enables you to supercharge your work by allowing you to create custom AI automations. Create sophisticated AI automations with no-code. Connect the tools you love with best-in-class AI text, image, and audio models.
Supercharge your existing tools with seamless AI integrations to OpenAI, Microsoft, and more. From summarizing documents, to voice translation, to AI call transcription, to AI avatar and asset generation, to SEO automation, to even automating the cold email creation and sending process, automate anything with Leap Workflows. The opportunities for automation are endless with Leap workflows.
Try Leap’s AI Workflows tool for free today.
Why You Must Nail Your Cold Email Call to Action
Crafting the Perfect Call To Action
A well-crafted Call to Action (CTA) can make a significant impact on the success of your cold email campaigns. The CTA is the final push to get the recipient to take the desired action, such as clicking through to your website, filling out a form, or making a purchase. When done right, an effective CTA can boost open rates, click-through rates, and conversions.
Increasing Open Rates
The goal of a compelling CTA is to pique the recipient's interest and curiosity, enticing them to open the email. Using an engaging subject line or preview text that hints at the value within can significantly increase open rates. A well-crafted CTA can create a sense of urgency or excitement, prompting the recipient to take action immediately. For example, including phrases like "Act Now" or "Limited Time Offer" can prompt the recipient to open the email to learn more.
Improving Click-Through Rates
A clear and actionable CTA within the email can lead to a significant increase in click-through rates. By providing a straightforward path for the reader to take the desired action, you make it easy for them to engage with your content. A well-crafted CTA should be easily visible and stand out from the rest of the email. Using contrasting colors or bold fonts can draw the recipient's attention to the CTA, increasing the likelihood of a click.
Boosting Conversions
A study found that including a single CTA in an email can boost clicks by 371% and sales by 1617%. This shows the power of a well-crafted CTA in driving conversions. Keyword-optimized CTAs can further increase conversion rates by up to 87%. Personalizing your CTAs can also have a significant impact, with personalized CTAs converting 42% more visitors compared to generic CTAs.
Social Sharing and Conversion Rates
Customers are 16 times more likely to share news about their purchase on social media if they see a CTA button on the post-purchase page. Including a CTA on your website or post-purchase page can encourage customers to share their purchase with their social networks, driving additional conversions. CTAs surrounded by less clutter and more white space can increase conversion rates by 232%.
A well-crafted Call to Action can be the key to driving success in your cold email campaigns. By focusing on increasing open rates, click-through rates, and conversions, you can create CTAs that encourage recipients to take the desired action.
Related Reading
- Cold Email Deliverability
- Best Time To Send Cold Emails
- Cold Email Tips
- Cold Email Follow Up
- Best Subject Line For Cold Emails
- Cold Email To Potential Client
- How Long Should A Cold Email Be
- Cold Email Conversion Rate
- How Many Cold Emails To Send Per Day
- Cold Email Sequence
- Cold Email Best Practices
- Cold Email Lead Generation
- Personalized Cold Email Examples
- Cold Outreach Strategy
- Personalized Outreach At Scale
- Best Cold Email Opening Lines
11 Tips to Craft an Irresistible Cold Email Call to Action That Converts
1. Identify Your Desired Action
To ensure that your cold email call to action CTA is effective, it's essential to clearly define the specific action you want the recipient to take. Be direct, whether you want them to schedule a call, download a resource, or make a purchase.
Align your CTA with this desired action for maximum clarity and effectiveness. By being upfront about your intentions, you can eliminate any guesswork on the recipient's part and increase the likelihood of receiving the desired response.
2. Use Action-Oriented Language
When crafting your CTA incorporate action verbs and phrases that compel the reader to take the next step. Use phrases like "Get Your Free Trial Today," "Schedule a Demo Now," or "Buy Before It's Gone."
Passive or vague language lacks a clear directive and might not encourage the desired action. By using action-oriented language, you can create a sense of urgency and prompt the recipient to act promptly.
3. Keep It Concise and Clear
A concise and clear CTA is key to grabbing the recipient's attention and compelling them to act. Ensure your CTA is short, punchy, and easy to understand at a glance. Eliminate any unnecessary words or phrases that may cause confusion or dilute the message. By keeping it simple and to the point, you increase the chances of the recipient following through.
4. Create a Sense of Urgency
Instill a sense of urgency or scarcity in your CTA by using time-sensitive language or limited-time offers. Phrases like "Only 5 Spots Left" or "Sale Ends Tonight" can encourage immediate action from the recipient. By creating a sense of FOMO (fear of missing out), you can motivate the recipient to act quickly and not procrastinate.
5. Personalize for Maximum Impact
To increase the impact of your CTA tailor it to the specific needs, interests, or pain points of your target audience. Personalized CTAs tend to resonate more strongly and increase click-through rates. By addressing the recipient's individual concerns or interests, you can make your CTA more relevant and compelling.
6. Strategically Place Your CTA
Position your CTA prominently within the email body. Place it near the beginning or end for maximum visibility. Use formatting techniques like buttons, larger fonts, or whitespace to make the CTA stand out. By strategically placing your CTA, you ensure that the recipient's attention is drawn to the desired action.
7. Offer Value and Benefits
Highlight the value or benefits the recipient will receive by taking the desired action. Phrases like "Get Your Free Marketing Audit Today" or "Save 25% on Your First Order" incentivize the reader to click through. By showcasing the benefits of the action, you make it more enticing for the recipient to complete the desired task.
8. A/B Test for Continuous Improvement
Continuously test and optimize your CTAs by running A/B tests with variations in wording, placement, formatting, etc. Use data and insights from these tests to refine your CTAs for better performance. By testing different approaches, you can identify what works best and continuously improve your CTA strategy.
9. Align with Brand Voice and Messaging
Ensure your CTA aligns with your overall brand voice, tone, and messaging for consistency. This not only reinforces brand recognition but also helps build trust with your audience. By maintaining brand consistency, you can create a cohesive and seamless experience for the recipient, increasing the chances of a positive response.
10. Ask an Open-Ended Question
By asking an open-ended question in your CTA, you encourage your prospects to open up and share more about what is going on in their business. This goes beyond a simple ‘yes’ or ‘no’ answer and requires a less specific response. By prompting the recipient to share more, you can gain valuable insights into their needs and preferences, allowing you to tailor your approach more effectively.
11. Track and Analyze Performance
Monitor key metrics like open rates, click-through rates, and conversion rates to gauge the effectiveness of your CTAs. Use these insights to continuously iterate and improve your CTA strategy. By tracking performance, you can identify areas for improvement and make data-driven decisions to enhance the impact of your CTAs.
Common Cold Email CTA Mistakes to Avoid
Burying the CTA within the Email Body
If the CTA is not prominently placed, it can easily be missed, reducing its visibility and effectiveness.
Neglecting to Offer Value or Benefits
Without highlighting the value or benefits, the recipient lacks motivation to take the desired action.
Using Too Much Text or Cluttered Design
An overcrowded or cluttered CTA can be overwhelming and fail to stand out, reducing its impact.
Inconsistent Branding or Messaging
CTAs that don't align with the overall brand voice or messaging can create confusion and erode trust.
Neglecting Mobile Optimization
With a significant portion of emails being opened on mobile devices, a CTA that isn't optimized for small screens can be difficult to interact with.
Lack of Personalization or Relevance
Generic, one-size-fits-all CTAs fail to resonate with the recipient's specific needs or interests, reducing their effectiveness.
Misalignment with the Buyer's Journey
Using a CTA that doesn't match the recipient's stage in the buyer's journey can result in a disconnect and reduced conversions.
Create Game Changing Automations Today With Leap’s AI Workflows
Leap Workflows is a powerful tool that can revolutionize your content marketing efforts. By leveraging AI models to automate various tasks, Leap Workflows can streamline your workflow, save you time, and improve your content marketing strategy. Whether you are looking to summarize documents, generate AI avatars, automate cold email campaigns, or anything in between, Leap Workflows can help you achieve your goals.
Connect Your Favorite Tools With Best-In-Class AI
Leap Workflows allows you to connect the tools you already use and love with the power of AI. With seamless integrations to OpenAI, Microsoft, and more, you can supercharge your existing tools and take your content marketing to the next level. By leveraging best-in-class AI models for text, image, and audio, you can create sophisticated automations with no-code, making it easier than ever to create engaging and compelling content.
Automating Your Content Creation and Optimization
With Leap Workflows, you can automate every aspect of your content marketing strategy. From creating and sending cold emails to optimizing your content for search engines, the possibilities for automation are endless. By automating repetitive tasks and leveraging AI models to generate and optimize content, you can free up more time to focus on your creative process, strategy, and overall content marketing goals.
Try Leap Workflows For Free Today
The opportunities for automation with Leap Workflows are endless. By leveraging the power of AI, you can supercharge your work and take your content marketing to the next level. Try Leap Workflows for free today and see how automating your content marketing strategy can help you save time, streamline your workflow, and achieve your goals.
